I often think of art and design as writing. For me, the internal principle of them is the same. It is about how to communicate with the audience, and even how to control the reflection of the audience. I am always learning words and grammars in design.
Story is everything. As a designer, I have responsibility for the content I design instead of the form itself. I pursue the unity of form and content. Still, aim to be invested in exploring with curiosity and working hard to test new options.