WANG YIZHEN

A DESIGNER BASED IN SHANGHAI





PROJECTS: ALL, BEAST, UCCA, MFA, YUZM, CLIENT WORK
Dragon Forever
龙年系列

2024
Packaging“The Year of the Dragon series” is co-branded by BEAST and Suzhou Museum. The patterns are extracted from the cultural relics in the Suzhou Museum and then recreated. The product is available in two versions: red and off-white. The red version celebrates the Lunar New Year, and the off-white version could be sold all year round.

「龙年系列」 由野兽派和苏州博物馆联名。图案从苏州博物馆馆藏文物中提取，然后进行再创作。产品有红色米白色两个版本，红色以庆祝龙年新年，米白色则可以全年售卖。
Winter Wonderland
雪国历险记

2023
Type, Packaging, PosterA font designed for the Christmas collection, used in advertising and products.

为圣诞系列设计的主题字体，应用于广告和系列产品。
Flora Collection
花神系列

2023
PackagingVintage and elegance are the main styles of the “Flora Collection.” Gold and vintage decorations are used extensively, and a new visual guideline is also established.

复古、雅致是 「花神系列」 的主要风格，金色和复古装饰被大量使用，同时一组新的视觉规范也随之建立。
Seasonal Items
季节限定

2023
PackagingSeasonal limited products match each theme (romantic, classical, Spring, etc.) with relevant patterns, crafts, or categories.

季节和节日限定产品会以特别的图案、工艺、或品类，配合每一次不同的主题（浪漫、古典、春天，等等）。
Logotypes
字体标志

2023
Logo, Type–
© 2024 Wang YizhenUpdated March 2024